noun |ˈrēˌθi ng k| [in sing. ]

a California based company that specializes in the creation of neat gizmos and gadgets that make anyone who happens apon them to reassess the everyday world around them, and possibly themselves : the man was forced to rethink his plans after his first encounter with rethink.

verb |rēˈθi ng k| ( past and past part. -thought ) [ trans. ]

think again about (something such as a policy or course of action), esp. in order to make changes to it : the man was forced to rethink his plans | [ intrans. ] I’ve had to rethink.